Macrocenter, a premium supermarket chain offering a high quality product range including locals and exclusive selections from European market, special service and store design, aims to go beyond expectations and enhance privileged brand experience by creating a world of inspirational contents through digital media.
At the a core part of this world, Macrofriends is a video content project started in 2016, collaborating high-end influencers either as a profile representing the brand audience or inspiring it; such as Deniz Berdan, İdil Tatari, Sinan Güler, Ayhan Sicimoğlu, Özlem Güsar, Özlem Çakır, Saffet Emre Tonguç, Dr Ayşegül Çoruhlu, Dilara Koçak, Yağız İzgül, Tamer Yılmaz.
With special scripts written differently for each episode, all videos links to cooking in kitchen, talks about food and nutrition. Macrofriends episodes are being announced via emailing and shared once a week on all social media platforms at the same time.
Within the evergreen unboxing project, 5 box deliveries in 5 days are made to each microinfluencer, and by this continuity and frequency it was aimed to get ‘organic’ social media coverage and to enhance emotional brand attachment.
In a short time, with an extraordinary and sustainable approach, significant success achieved according to the project KPIs. From the strategy and project development to all operation, coordination and communication involved are being managed by us, from preparing influencer lists, contacting them via social media, defining the themes and matching recipes, buying, boxing, delivery, and tracking the sharing and reporting.
A wide variety of MigrosTV video content projects are integrated by matching influencers of whom most are top celebrities in their own areas.