WHY has the concept of micro-influencers gained importance?

Authenticity drives trust: 90% of consumers prefer brands that showcase genuine customer content.

User content = more sales. Sharing user content can raise buying intent by 83%.

WHY are brands increasingly integrating the ‘recommendation pillar’ into their communication strategies?

While macro-influencers are now perceived as paid-media, micro-influencers’ posts are seen as REAL, SINCERE, and AUTHENTIC recommendations.

DeneyenlerBilir is an innovative platform designed to harness the power of community and loyalty management, empowering brands to connect with a curated network of over 65,000 micro-influencers across Turkey. We create tailored influencer audiences for each brand, enabling the organic spread of authentic content and driving significant sales growth.

By delivering products to influencers who align with the brand’s target audience, we ensure high-quality UGC (User-Generated Content) that passes through a meticulous approval process. This results in powerful organic content distribution and the creation of a fresh, effective digital sales channel.

We also invite influencers to brand events, amplifying the event’s reach and impact with their posts before, during, and after the occasion.

Additionally, we create guerrilla marketing campaigns with the selected group of DeneyenlerBilir, delivering measurable, tangible results.

Rather than following the traditional influencer agency model, we provide a highly flexible approach, segmenting and activating groups of 50, 100, or 150 influencers, all tailored to the specific needs of each brand.